What Are Some Key Advantages of an LTE-Driven WWAN for Businesses?
Speed & Reliability.
Even a brief internet outage can make it impossible to process sales or online orders, translating into thousands of dollars in losses. LTE connections use 4G networks from cell service providers, which have the most reliable uptime in the industry. These networks ensure that POS systems stay online even when the area's DSL or cable network is down. They also provide enough bandwidth to power the advanced technology many standard retail services depend on. From the customer's perspective, shopping online and picking up in-store may seem straightforward. However, their order has to be transmitted to an employee's device to pack and fill the order. In addition, LTE solutions have enough capacity to serve sophisticated innovations like augmented reality, allowing retailers to create a unique, advanced shopping experience. For instance, retailers might let shoppers try on clothes with VR headsets or provide virtual shopping assistants to guide them around the store. Even businesses with high-speed wired connections can benefit from LTE-powered wireless failover. These devices continuously monitor the existing network for signs of instability. As soon as they detect an outage, the wireless failover kicks on as a backup. As a result, wireless failover can virtually eliminate network-related downtime, which could cause thousands of dollars in losses.
Flexibility.
Pop-up shops are an increasingly popular option for retailers looking to reach customers without the expense of maintaining a full-time store. This can be difficult or even impossible to do with DSL or cable. However, LTE networks allow sellers to quickly set up a temporary, fast, reliable wireless network for processing sales and tracking inventory.
Integrated Security
Small retailers are popular targets for cybercriminals, who know these businesses often don't have the resources to secure their networks properly. Unfortunately, a data breach can expose customer financial information and allow unscrupulous actors to steal trade secrets, potentially resulting in significant monetary losses.
Affordability.
LTE is highly reliable, and one of the most affordable quickly deployed connectivity options available. An enterprise-level LTE solution can be preconfigured to run with little setup and no installation costs, so the only ongoing expense is the wireless connection. Weighed against the potential productivity benefits and protection against network failures, the nominal cost is an excellent investment.